/Users/andrea/_magisterarbeit/korpus/clean/testkorpus/24/file_187f.html NN ----------------------------------------- : CWEB NP . SENT 046 CD OCTOBER NP . SENT 28 CD . SENT 1999 CD The NP Message NP is VBZ The DT Message NP Spreading VVG The DT Word NP Holds VVZ Key JJ to TO Spreading VVG Green NP Power NP , , Panel NN Agrees VVZ Call VV it PP what WP you PP will MD education NN , , marketing NN , , information NN sharing NN , , propaganda NN but CC by IN any DT name NN , , spreading VVG the DT message NN holds VVZ the DT key NN to TO expanding VVG green JJ power NN . SENT And CC despite IN its PP$ relatively RB small JJ market NN share NN , , retail JJ green JJ power NN numbers NNS can MD be VB interpreted VVN as IN encouraging VVG , , as IN can NN growing VVG utility NN interest NN . SENT But CC time NN , , money NN and CC plenty NN of IN communications NNS will MD be VB needed VVN to TO build VV a DT substantial JJ green JJ power NN market NN however RB green JJ power NN is VBZ defined VVN . SENT These DT messages NNS came VVD from IN a DT green JJ power NN panel NN discussion NN at IN the DT Northwest NP Energy NP Coalition's NP Clean NP Affordable JJ Energy NP Conference NP Oct NP . SENT 1 CD in IN Seattle NP . SENT The DT panel NN featured VVD two CD Northwesterners NP moderator NN Rachel NP Shimshak NP of IN Renewable JJ Northwest NP Project NP and CC Barrett NP Stambler NP of IN PacifiCorp NP along IN with IN two CD Californians NNS , , Kirk NP Brown NP of IN the DT Center NP for IN Resource NP Solutions NNS which WDT operates VVZ the DT Green NP e NN certification NN program NN and CC Joe NP Costello NP , , consultant NN for IN the DT Center NP for IN Energy NP Efficiency NN and CC Renewable JJ Technologies NPS . SENT Spreading VVG The DT Green NP Power NP Word NP Shimshak's NP questions NNS on IN the DT discrepancy NN between IN customer NN surveys NNS supporting VVG green JJ power NN and CC actual JJ market NN response NN , , and CC on IN the DT most RBS important JJ factor NN influencing VVG people NNS to TO opt VV for IN green JJ power NN , , both CC elicited VVD public JJ communication NN as IN a DT decisive JJ ingredient NN . SENT The DT most RBS important JJ step NN is VBZ education NN , , said VVD Costello NP , , whose WP$ organization NN is VBZ working VVG to TO inform VV Californians NNS they PP have VHP choices NNS on IN electricity NN supply NN , , including VVG green JJ options NNS . SENT That's NP a DT challenge NN , , he PP acknowledged VVD , , given VVN the DT widespread JJ public JJ apathy NN on IN energy NN and CC electricity NN . SENT He PP cited VVD polls NNS showing VVG fewer JJR than IN 2 CD percent NN of IN California NP residents NNS are VBP aware JJ they PP can MD buy VV renewable JJ energy NN , , and CC 65 CD percent NN know VVP little JJ or CC nothing NN about IN their PP$ choice NN in IN power NN supply NN . SENT That's NP the DT very RB big JJ hurdle NN , , Costello NP said VVD . SENT Every DT time NN we PP do VVP talk VV to TO people NNS and CC explain VV what's NNS going VVG on IN , , they PP are VBP very RB supportive JJ . SENT Toyota NP Motor NP Sales NNS , , Patagonia NP , , Fetzer NP Vineyards NNS and CC the DT city NN governments NNS of IN Santa NP Monica NP and CC Chula NP Vista NP have VHP all RB chosen VVN 100 CD percent NN green JJ power NN supplies NNS , , and CC these DT can MD serve VV as IN exemplars NNS . SENT Brown NP and CC Stambler NP agreed VVD on IN the DT importance NN of IN spreading VVG the DT green JJ power NN word NN , , and CC doing VVG so RB continuously RB , , not RB just RB once RB or CC twice RB . SENT As RB in IN marketing VVG any DT product NN , , Stambler NP said VVD , , People NNS have VHP to TO be VB hit VVN with IN something NN eight CD to TO 10 CD times NNS . SENT Brown NP emphasized VVD the DT connection NN between IN energy NN and CC environment NN Producing VVG electricity NN is VBZ one CD of IN the DT most RBS destructive JJ things NNS we PP do VVP as IN people NNS , , he PP said VVD as IN a DT means VVZ to TO promote VV green JJ power NN . SENT People NNS are VBP going VVG to TO rally VV to TO our PP$ cause NN if IN they PP understand VVP this DT link NN . SENT Stambler NP downplayed VVD green JJ power NN survey NN data NNS , , explaining VVG that IN surveys NNS chronically RB inflate VV positive JJ responses NNS , , regardless RB of IN the DT queried VVN product NN . SENT People NNS have VHP a DT tendency NN to TO say VV what WP they PP think VVP the DT person NN surveying NN wants VVZ to TO hear VV . SENT He PP also RB advocated VVD patience NN for IN green JJ power NN advocates NNS . SENT AT IN T NN , , he PP noted VVD , , had VHD 100 CD percent NN of IN the DT long JJ distance NN telephone NN market NN 20 CD years NNS ago RB , , and CC 66 CD percent NN 10 CD years NNS later RBR . SENT Now RB it's NNS around IN 50 CD percent NN . SENT MCI NP is VBZ about RB 20 CD percent NN of IN the DT market NN , , after IN about RB 20 CD years NNS and CC billions NNS of IN dollars NNS of IN marketing NN . SENT In IN PacifiCorp's NP 1998 CD pilot NN direct JJ access NN program NN in IN Klamath NP Falls NP , , Stambler NP reported VVD , , 8 CD percent NN of IN eligible JJ customers NNS chose VVD to TO switch VV to TO one CD of IN three CD options NNS , , and CC of IN those DT , , 28 CD percent NN selected VVD a DT green JJ power NN product NN combining VVG 80 CD percent NN geothermal JJ and CC 20 CD percent NN wind NN , , priced VVN at IN a DT 10 CD monthly JJ premium NN . SENT This DT happened VVD despite IN a DT short JJ 30 CD day NN decision NN period NN , , no DT direct JJ PacifiCorp NP marketing NN of IN any DT specific JJ product NN , , and CC in IN an DT area NN not RB considered VVD a DT bastion NN of IN environmentalism NN . SENT I PP was VBD concerned VVN it PP would MD backfire VV and CC hurt VV our PP$ efforts NNS to TO do VV more RBR green JJ power NN , , said VVD Stambler NP , , but CC PacifiCorp NP officials NNS were VBD shocked VVN by IN the DT reasonably RB robust JJ numbers NNS of IN switchers NNS . SENT I PP think VVP our PP$ expectations NNS are VBP way RB too RB high JJ , , that IN you're NN going VVG to TO get VV 50 CD percent NN of IN the DT people NNS to TO switch VV in IN 30 CD days NNS . SENT You've NP got VVD to TO be VB realistic JJ how WRB markets NNS work VVP . SENT Utilities NNS such JJ as IN PacifiCorp NP are VBP discerning JJ real JJ business NN potential NN in IN green JJ power NN . SENT I PP am VBP actually RB startled VVD at IN the DT amount NN of IN interest NN and CC change NN that WDT is VBZ occurring VVG in IN the DT utility NN business NN around IN green JJ , , he PP said VVD , , citing VVG utility NN research NN studies NNS that IN green JJ business NN will MD be VB a DT multibillion NN dollar NN industry NN in IN the DT U NP . SENT S NP . SENT within IN the DT next JJ 10 CD years NNS . SENT I PP think VVP it's JJ reason NN for IN optimism NN . SENT Marketing NN Questions NNS NWEC's NP Steve NP Weiss NP wondered VVD why WRB retail NN should MD be VB the DT favored JJ means NNS to TO promote VV green JJ power NN , , compared VVN with IN wholesale JJ . SENT It's NP way NN more RBR costly JJ , , he PP said VVD . SENT Costello NP considered VVD marketing VVG a DT positive JJ feature NN for IN green JJ power NN , , as IN it PP creates VVZ a DT more JJR educated VVN public NN that WDT can MD advance VV renewable JJ energy NN in IN political JJ and CC regulatory JJ forums NNS . SENT Stambler NP brought VVD up RB restructured VVN Pennsylvania NP , , where WRB some DT green JJ power NN marketers NNS can MD beat VV the DT utility NN benchmark NN rate NN of IN 5 CD cents NNS to TO 6 CD cents NNS per IN kilowatt NN hour NN . SENT And CC even RB when WRB green JJ power NN products NNS cost VVD more JJR , , marketers NNS are VBP capturing VVG customers NNS . SENT People NNS are VBP willing JJ to TO pay VV more JJR for IN green JJ , , according VVG to TO Stambler NP . SENT What WP about IN marketing NN to TO sympathetic JJ niche NN audiences NNS such JJ as IN environmental JJ groups NNS . SENT Sheryl NP Carter NP of IN the DT Natural NP Resources NPS Defense NP Council NP reported VVD that IN her PP$ organization NN identified VVD environmentally RB preferred JJ power NN products NNS available JJ in IN California NP , , and CC sent VVD information NN on IN them PP to TO NRDC's NP 80 CD , , 000 CD plus CC Golden NP State NP members NNS . SENT But CC NRDC NP , , being VBG a DT non JJ profit NN group NN , , isn't NN able JJ to TO aggregate NN its PP$ members NNS for IN green JJ power NN purchases NNS . SENT NWEC's NP Nancy NP Hirsh NP noted VVD that IN in IN Montana NP , , which WDT opened VVD to TO retail JJ competition NN in IN 1998 CD , , Not RB a DT single JJ marketer NN has VHZ approached VVN that IN market NN and CC there's RB no DT education NN being VBG done VVN , , nobody NN trying VVG to TO get VV anybody NN to TO switch VV . SENT Does VVZ the DT marketer NN precede VV the DT educated VVN consumer NN or CC vice NN versa FW , , she PP wondered VVD . SENT The DT market NN may MD not RB be VB big JJ enough RB to TO get VV in IN in IN an DT aggressive JJ way NN , , acknowledged VVD Brown NP . SENT Montana NP does VVZ have VH 2 CD . SENT 4 CD percent NN of IN electric JJ revenues NNS earmarked VVN partially RB for IN renewables NNS , , Stambler NP noted VVD . SENT Asked VVN about IN green JJ power NN success NN stories NNS , , Stambler NP cited VVD Public NP Service NP Co NP . SENT of IN Colorado's NP green JJ pricing NN program NN , , in IN which WDT customers NNS can MD buy VV 100 CD KWh NN blocks NNS of IN wind NN power NN for IN a DT 2 CD . SENT 50 CD monthly JJ premium NN . SENT More JJR than IN 14 CD , , 500 CD customers NNS have VHP signed VVN up RP since IN 1997 CD , , including VVG more JJR than IN 250 CD businesses NNS , , PSCo NP reports NNS on IN its PP$ Web NP site NN . SENT Stambler NP praised VVD this DT initiative NN as IN simple JJ , , understandable JJ , , easily RB marketed VVN and CC directly RB connected VVN to TO new JJ wind NN turbine NN installations NNS . SENT I PP do VVP think VV customers NNS are VBP differentiating VVG between IN products NNS with IN new JJ renewables NNS and CC not RB , , he PP said VVD . SENT The DT Green NP e NN certification NN program NN requires VVZ at IN least JJS 50 CD percent NN renewables NNS content JJ for IN qualifying VVG products NNS , , Brown NP said VVD , , with IN any DT non JJ renewables NNS required VVN to TO be VB as RB clean JJ or CC cleaner JJR than IN the DT system NN mix NN . SENT We're NNS seeing VVG marketers NNS move VV towards IN 100 CD percent NN renewables NNS , , and CC also RB seeing VVG them PP aggressively RB moving VVG away RB from IN using VVG any DT coal NN or CC nuclear JJ power NN . SENT In IN addition NN , , he PP noted VVD , , We PP haven't VVD seen VVN marketers NNS touting VVG nukes NNS as IN emissions NNS free JJ . SENT Stambler NP began VVD his PP$ renewables NNS career NN in IN 1979 CD as IN a DT solar JJ lobbyist NN in IN Washington NP , , D NP . SENT C SYM . SENT , , where WRB he PP testified VVD in IN favor NN of IN PURPA NP Public NP Utility NP Regulatory NP Policies NNS Act NP legislation NN that WDT unleashed VVD the DT independent JJ power NN industry NN . SENT He PP later RBR worked VVN for IN the DT now RB bankrupt JJ Kenetech NP Windpower NP , , seeking VVG to TO develop VV what WP he PP called VVD the DT lowest JJS cost NN renewable JJ widget NN . SENT After IN that IN I PP said VVD , , What's NP left VVD . SENT We PP tried VVD to TO do VV it PP in IN a DT regulated JJ environment NN and CC we PP can MD talk VV about IN nice JJ little JJ victories NNS . SENT . SENT . SENT On IN the DT scheme NN of IN things NNS we PP have VHP not RB made VVN a DT huge JJ impact NN on IN the DT renewable JJ resource NN front NN . SENT But CC the DT dawn NN of IN customer NN choice NN , , he PP indicated VVD , , represents VVZ a DT whole JJ new JJ opportunity NN . SENT Mark NP Ohrenschall NP Return NN to TO Contents NNS Please RB contact VV Mark NP Ohrenschall NP , , marko NP newsdata NP . SENT com NN , , with IN questions NNS or CC comments NNS on IN this DT site NN . SENT Copyright NN 2004 CD Energy NP NewsData NP Corporation NP