/Users/andrea/_magisterarbeit/korpus/clean/trainkorpus/3/file_48.html NN ----------------------------------------- : Skip NP to TO the DT content NN of IN this DT page NN The DT Resource NP for IN Growing VVG Companies NNS home NN magazine NN articles NNS by IN topic NN how WRB to TO tools NNS inc NP 500 CD services NNS blog JJ Advanced NP options NNS Current JJ Issue NN SUBSCRIBE VVP NOW RB . SENT current JJ issue NN customer NN service NN Betting VVG the DT Farm NP Profile NN of IN Gateway NP 2000 CD , , the DT 1 CD Inc NP . SENT 500 CD company NN . SENT From IN . SENT Inc NP . SENT Magazine NP , , Dec NP 1991 CD By RB . SENT Joshua NP Hyatt NP Visit VV the DT Inc NP . SENT 500 CD site NN , , which WDT includes VVZ a DT fully RB searchable JJ database NN of IN winners NNS from IN 1983 CD to TO the DT present JJ Article NP Tools NP Interactive NP Directory NN Connect VVP with IN leading VVG local JJ Outsourced NP IT PP Services NP Firms NPS on IN Inc NP . SENT com's NP NEW NP Interactive NP Directory NN . SENT A DT free JJ service NN . SENT GO VV . SENT Premier JJ Online JJ Sponsors NNS Featured VVD Services NPS Find VVP Online JJ Degrees NNS Incorporate VV Now RB Search NP for IN Software NP Create VVP a DT Business NP Plan NP Research NP Companies NNS Betting VVG the DT Farm NP Mail NP order NN computer NN maker NN Gateway NP 2000 CD doesn't NN offer NN state NN of IN the DT art NN technology NN or CC provide VV extraordinary JJ support NN or CC run VV expensive JJ ads NNS and CC it PP does VVZ have VHP hundreds NNS of IN furious JJ competitors NNS . SENT So RB how NN has VHZ it PP earned VVD the DT top JJ slot NN on IN this DT year's NP Inc NP . SENT 500 CD . SENT Just RB how WRB brutal JJ is VBZ the DT competition NN in IN the DT personal JJ computer NN business NN . SENT So RB brutal JJ that IN Craig NP Dwayne's NP idea NN of IN a DT relaxing JJ holiday NN weekend NN is VBZ to TO load VV his PP$ young JJ son NN and CC daughter NN into IN the DT family NN Toyota NP Forerunner NN , , set VVN out RP with IN them PP and CC his PP$ wife NN on IN the DT 12 CD hour NN drive NN from IN suburban JJ Chicago NP to TO North NP Sioux NP City NP , , S NP . SENT Dak NN . SENT , , spend VV a DT grand JJ total NN of IN 90 CD minutes NNS there RB , , then RB reboard NN and CC head NN home NN . SENT It's NNS not RB that IN Dwayne's NP company NN , , PC NN Pros NNS Touch NP , , couldn't NN live JJ without IN its PP$ founder NN and CC chief JJ executive NN for IN longer JJR than IN that DT . SENT Rather RB , , it's NNS that IN Dwayne NP , , whose WP$ company NN sells VVZ direct JJ mail NN PCs NNS , , had VHD set VVN aside RP the DT recent JJ holiday NN weekend NN for IN a DT very RB personal JJ fact NN finding VVG mission NN . SENT He PP made VVD the DT trip NN only RB so RB he PP might MD peep NN through IN the DT windows NNS and CC prowl NN about IN the DT gravel NN parking NN lot NN of IN a DT company NN he PP considers VVZ his PP$ nemesis NN , , Gateway NP 2000 CD . SENT You PP have VHP to TO know VV what WP your PP$ competition NN is VBZ doing VVG , , contends VVZ Dwayne NP , , whose WP$ company NN claims VVZ annual JJ sales NNS of IN 35 CD million CD . SENT This DT is VBZ warfare NN . SENT If IN he's NNS planning VVG to TO battle VV Gateway NP , , Dwayne NP had VHD better JJR radio NN for IN reinforcements NNS . SENT There EX is VBZ hardly RB an DT adjective NN that WDT would MD adequately RB describe VV Gateway's NP growth NN over IN the DT past JJ five CD years NNS . SENT Astounding VVG . SENT Dizzying JJ . SENT Unparalleled JJ . SENT Well UH , , yes UH , , all RB of IN those DT . SENT And CC also RB perplexing VVG . SENT From IN sales NNS of IN about IN 1 CD million CD in IN 1986 CD , , Gateway NP has VHZ grown VVN to TO 275 CD million CD in IN 1990 CD a DT five CD year NN compounded VVN growth NN rate NN of IN 26 CD , , 469 CD earning VVG it PP the DT top JJ spot NN on IN this DT year's NP Inc NP . SENT 500 RB a DT one CD slot NN promotion NN from IN last JJ year NN . SENT That DT brings VVZ us PP to TO the DT perplexing VVG part NN . SENT Gateway NN has VHZ grabbed VVN a DT commanding JJ share NN of IN the DT market NN for IN mail NN order NN PCs NNS without IN offering VVG state NN of IN the DT art NN technology NN or CC even RB extraordinary JJ support NN . SENT Gateway's NP ads NNS are VBP hokey NP . SENT its PP$ name NN isn't NN especially RB catchy JJ . SENT And CC there EX are VBP , , at IN last JJ count NN , , some DT 400 CD other JJ companies NNS nipping VVG at IN the DT same JJ market NN , , from IN bellwether JJ Dell NP Computer NP to TO countless JJ contenders NNS that WDT fall VVP into IN the DT category NN that IN Ted NP Waitt NP , , Gateway's NP cofounder NP and CC chief JJ executive NN , , dubs VVZ Billy NP Bob's NP Bait NN Computer NP Shop NP . SENT How WRB on IN earth NN has VHZ Gateway NP prevailed VVD . SENT Dwayne's NP makeshift JJ investigation NN he PP has VHZ carried VVN on IN so RB much JJ about IN Gateway NP that IN even RB his PP$ wife NN wanted VVD to TO see VV it PP didn't JJ yield NN many JJ solid JJ answers NNS . 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SENT But CC then RB the DT key NN to TO Gateway's NP success NN isn't VVD really RB something NN he PP could MD have VH spied VVD . SENT To TO be VB sure JJ , , Waitt NP often RB answers VVZ or CC graciously RB deflects VVZ hard JJ questions NNS about IN Gateway's NP growth NN by IN pointing VVG out RP visible JJ symbols NNS . SENT The DT company's NNS gravel NN parking NN lot NN , , for IN example NN , , serves VVZ as IN testament NN to TO its PP$ low JJ overhead NN religion NN . SENT People NNS try VVP to TO make VV things NNS more RBR complicated JJ than IN they PP are VBP , , argues VVZ Waitt NP , , clad VVN in IN deck NN shoes NNS and CC a DT polo NN shirt NN . SENT There's RB no DT magic JJ formula NN . SENT It PP all RB revolves VVZ around IN the DT way NN we PP do VVP things NNS . SENT That DT sounds VVZ like IN less JJR of IN an DT answer NN than IN it PP actually RB is VBZ . SENT Gateway's NP growth NN , , and CC Waitt's NP genius NN , , can't JJS be VB reduced VVN to TO just RB one CD overwhelming JJ advantage NN . SENT America's NNS fastest JJS growing VVG private JJ company NN got VVD there RB by IN managing NN , , practically RB without IN exception NN , , to TO come VV out RP on IN the DT right JJ side NN of IN several JJ dicey JJ gambles NNS . SENT Waitt NP has VHZ gambled VVN on IN his PP$ gut NN to TO figure VV out RP what WP customers NNS want VVP . SENT he PP has VHZ gambled VVN on IN his PP$ own JJ taste NN regarding VVG how WRB best NN to TO advertise VV it PP to TO them PP . SENT and CC he PP is VBZ gambling VVG on IN his PP$ brain NN to TO make VV sure RB the DT company's JJ growth NN doesn't NN smother VV its PP$ clearest JJS impulses NNS . SENT Fueled VVN by IN that DT ever RB dangerous JJ propellant NN called VVD instinct NN , , Gateway's NP speedy JJ trip NN to TO the DT top NN has VHZ left VVN the DT company NN at IN a DT treacherous JJ intersection NN . SENT And CC there EX are VBP plenty JJ , , like IN Dwayne NP , , who WP would MD like VV to TO see VV it PP crash NN . SENT There EX is VBZ a DT brick NN wall NN out IN there RB waiting VVG for IN everybody NN who WP grows VVZ this DT fast JJ , , notes VVZ Arthur NP Lazere NP , , the DT 59 CD year NN old JJ chairman NN of IN Northgate NP Computer NP Systems NPS , , another DT competitor NN . SENT It's NNS invisible JJ before IN you PP hit VVD it PP . SENT I PP don't VVD know VV what WP Gateway's NP brick NN wall NN is VBZ , , but CC there EX is VBZ going VVG to TO be VB one CD . SENT There EX always RB is VBZ . SENT Remember VV , , I'm NP not RB a DT 25 CD year NN old JJ kid NN . SENT Maybe RB it's NNS not RB worth IN quibbling JJ about RB , , but CC neither DT is VBZ Ted NP Waitt NP . SENT Just RB for IN the DT record NN , , he's NP 28 CD . SENT Here RB is VBZ an DT important JJ difference NN between IN Ted NP Waitt NP and CC the DT Diet NP Cokes VVZ he PP constantly RB guzzles VVZ . SENT the DT sodas NNS spend VVP time NN chilling JJ . SENT Waitt NP , , on IN the DT other JJ hand NN , , is VBZ always RB wired VVN . SENT He PP pops VVZ in RP and CC out RP of IN his PP$ chair NN , , tearing VVG open RP another DT carton NN of IN Camel NP Lights NP , , his PP$ ponytail NN bouncing VVG , , his PP$ dimpled VVN grin NN flashing VVG . SENT Ted NP is VBZ very RB emotionally RB involved VVN with IN this DT business NN , , says VVZ his PP$ brother NN , , Norman NP Waitt NP Jr NP . SENT , , who WP stepped VVD down RP as IN vice NN president NN this DT past JJ March NP . SENT To TO picture NN Ted NP Waitt NP , , just RB imagine VV Woody NP Harrelson NP , , who WP plays VVZ the DT bartender NN on IN the DT TV NN show NN Cheers NP . SENT Except IN instead RB of IN exuding VVG goofy JJ midwestern NN na TO vet NN , , Waitt NP seems VVZ nourished VVN by IN . SENT . SENT . SENT well RB , , what WP is VBZ he PP on IN , , anyway RB . SENT That DT question NN naturally RB spills VVZ from IN the DT lips NNS of IN those DT who WP attempt VVP to TO reorient VV themselves PP after IN a DT journey NN into IN Waitt's NP frenetic JJ inner JJ sanctum NN . SENT What WP is VBZ this DT man NN on IN . SENT A DT mad JJ ride NN , , for IN one CD thing NN . SENT At IN only RB six CD years NNS of IN age NN , , the DT precocious JJ company NN is VBZ charging VVG through IN an DT exhilarating VVG adolescence NN . SENT Gateway NN is VBZ the DT best JJS show NN in IN town NN , , notes VVZ Bruce NP Stephen NP , , director NN of IN PC NN hardware NN research NN at IN International NP Data NP , , and CC Waitt NP knows VVZ it PP . SENT Just RB when WRB Waitt NP realized VVD Gateway's NP star NN potential NN is VBZ another DT question NN . SENT These DT days NNS he PP makes VVZ it PP sound VV almost RB plausible JJ that IN after IN dropping VVG out RP of IN two CD different JJ colleges NNS , , he PP returned VVD to TO the DT family NN cattle NNS farm NN in IN August NP 1985 CD , , intending VVG to TO take VV advantage NN of IN the DT low JJ cost NN locale NN to TO set VV up RP a DT PC NN operation NN that WDT would MD slaughter VV all DT comers NNS . SENT More RBR likely RB , , Waitt NP and CC his PP$ partner NN , , Mike NP Hammond NP , , slowly RB discovered VVN that IN holy JJ cow NN . SENT they PP could MD operate VV on IN astoundingly RB low JJ costs NNS . SENT Since IN day NN one CD , , Gateway NP has VHZ undercut VVN its PP$ competitors NNS on IN price NN , , consistently RB by IN at IN least JJS 10 CD . SENT We PP can't VVD operate VV on IN the DT margins NNS they PP are VBP operating VVG on IN , , grumbles VVZ Lazere NP , , whose WP$ company NN is VBZ based VVN in IN Eden NP Prairie NP , , Minn NP . SENT But CC Waitt NP didn't NP just RB put VVD his PP$ faith NN on IN price NN to TO get VV Gateway NP off IN the DT ground NN . SENT After IN his PP$ college NN stints NNS , , he PP spent VVD roughly RB nine CD months NNS working VVG at IN a DT retail JJ computer NN store NN in IN Des NP Moines NP . SENT While IN there RB , , he PP began VVD to TO develop VV his PP$ notion NN of IN the DT value NN equation NN , , a DT pet JJ theory NN whose WP$ name NN serves VVZ as IN a DT soothing JJ mantra NN for IN Gateway's NP 1 CD , , 100 CD or CC so RB employees NNS . SENT Essentially RB , , Waitt NP says VVZ , , it PP comes VVZ down RP to TO this DT . SENT The DT PC NN business NN is VBZ not RB about IN price NN , , it's NNS about IN value NN , , or CC what WP you PP can MD give VV the DT customer NN for IN his PP$ or CC her PP$ money NN . SENT From IN what WP Waitt NP could MD see VV , , purveyors NNS of IN PCs NNS were VBD selling VVG either DT cheap JJ bare JJ bones NNS systems NNS that IN nobody NN really RB wanted VVD or CC computers NNS stuffed VVN with IN too RB much JJ technology NN to TO be VB affordable JJ . SENT The DT middling JJ strategy NN , , he PP thought VVD , , would MD be VB not RB to TO add VV technology NN for IN the DT sake NN of IN adding VVG technology NN , , but CC to TO go VV after IN it PP when WRB it PP offers VVZ the DT best JJS value NN for IN consumers NNS . SENT Timing NN was VBD key JJ . SENT So RB was VBD holding VVG the DT line NN on IN prices NNS . SENT Before IN leaving VVG the DT computer NN store NN job NN , , Waitt NP stored VVD a DT relevant JJ observation NN in IN his PP$ flawless JJ memory NN . SENT the DT back JJ room NN , , where WRB salespeople NNS sat VVD at IN phones NNS . SENT I PP was VBD fascinated VVN to TO see VV that IN if IN you PP knew VVD what WP you PP were VBD doing VVG , , you PP could MD sell VV a DT 3 CD , , 000 CD computer NN system NN over IN the DT phone NN , , says VVZ Waitt NP . SENT Everybody NN seemed VVD to TO be VB looking VVG at IN those DT sales NNS as IN just RB gravy NN . SENT Waitt NP envisioned VVN a DT national JJ business NN that WDT could MD be VB launched VVN handsomely RB using VVG almost RB exactly RB the DT same JJ sum NN he PP had VHD saved VVN up RP . SENT Namely RB , , zero CD . SENT After IN all RB , , such PDT a DT business NN required VVD little JJ inventory NN assuming VVG customers NNS prepaid VVN and CC no DT showroom NN . SENT And CC it PP could MD be VB based VVN anywhere RB even RB in IN the DT middle NN of IN nowhere RB . SENT Inaugurating VVG the DT Gateway NP tradition NN of IN low JJ overhead NN , , Waitt NP took VVD advantage NN of IN his PP$ father's NNS shrinking VVG cattle NNS brokerage NN to TO occupy VV some DT empty JJ office NN space NN in IN a DT farmhouse NN . SENT Since IN Waitt NP was VBD never RB a DT techno NN nerd NN , , as IN he PP puts VVZ it PP , , he PP brought VVD along IN Hammond NP , , a DT fellow JJ salesman NN who WP had VHD actually RB trained VVN him PP . SENT He PP soaked VVD in IN everything NN from IN day NN one CD , , recalls VVZ Hammond NP , , who WP now RB serves VVZ as IN Gateway's NP vice NN president NN of IN product NN development NN . SENT So RB there EX they PP were VBD , , Waitt NP the DT marketer NN and CC Hammond NP the DT technical JJ whiz NN , , living VVG upstairs RB while IN they PP launched VVD a DT business NN downstairs NN . SENT Sometimes RB their PP$ days NNS were VBD framed VVN by IN the DT phone NN ringing NN with IN orders NNS . SENT they PP woke VVD up RP with IN it PP , , and CC they PP collapsed VVD on IN their PP$ bedsprings NNS when WRB it PP finally RB hushed VVD . SENT There EX were VBD three CD day NN stints NNS when WRB neither DT one NN took VVD a DT bath NN , , which WDT explains VVZ why WRB most JJS of IN their PP$ company NN consisted VVD of IN two CD dogs NNS , , Jake NP and CC Bunky NP . SENT With IN one CD two CD legged JJ exception NN . SENT Norman NP Waitt NP Jr NP . SENT , , Ted's NPS older JJR brother NN by IN nine CD years NNS . SENT Norm NP often RB arrived VVD at IN the DT office NN before IN his PP$ brother NN or CC Hammond NP had VHD even RB awakened VVN , , simply RB for IN the DT spectacle NN of IN watching VVG one PP of IN them PP tear VV down RP the DT stairs NNS , , buttoning VVG a DT shirt NN or CC pulling VVG on IN a DT pair NN of IN pants NNS while IN diving VVG for IN the DT ringing NN phone NN . SENT But CC around IN six CD months NNS into IN the DT new JJ business NN , , in IN early JJ 1986 CD , , Ted NP got VVD to TO feeling VVG that IN maybe RB he PP needed VVD his PP$ brother's JJ financial JJ skills NNS . SENT he PP so RB hated VVN opening NN bank NN statements NNS that IN he PP had VHD restricted VVN his PP$ financial JJ activity NN to TO calling VVG the DT bank NN and CC asking VVG about IN his PP$ balance NN . SENT Norm NP agreed VVD , , but CC only RB if IN he PP could MD be VB an DT equity NN owning VVG partner NN . SENT So IN the DT brothers NNS split VVD the DT company NN . SENT Hammond NP has VHZ never RB owned VVN any DT stock NN . SENT Though IN Ted NP Waitt NP had VHD his PP$ sights NNS on IN selling VVG PCs NNS , , that WDT was VBD not RB the DT business NN he PP and CC Hammond NP started VVD in IN September NP 1985 CD . SENT Until IN the DT end NN of IN 1987 CD , , they PP called VVD themselves PP the DT TIPC NP Network NP set VVD up RP as IN a DT division NN of IN the DT company NN Waitt NP dreamed VVD about IN starting VVG , , Gateway NP 2000 CD . SENT As IN such JJ , , they PP sold VVD add VV on IN equipment NN by IN mail NN to TO owners NNS of IN PCs NNS made VVN by IN Texas NP Instruments NPS . SENT The DT niche NN seemed VVD obvious JJ to TO Waitt NP . SENT the DT store NN where WRB he PP and CC Hammond NP had VHD worked VVN sold VVN Texas NP Instruments NPS computers NNS but CC didn't NN support VVP them PP in IN the DT aftermarket NN , , since IN the DT company NN did VVD not RB adhere VV to TO the DT industry NN standard NN set VVN by IN IBM NP . SENT With IN his PP$ phone NN operation NN , , run VVN from IN an DT Iowa NP farm NN , , Waitt NP could MD undercut VV competitors NNS prices NNS significantly RB . SENT Within IN a DT few JJ months NNS , , the DT direct JJ mail NN venture NN was VBD bringing VVG in IN 100 CD , , 000 CD . SENT That DT would MD grow VV to TO roughly RB 1 CD million CD a DT year NN . SENT And CC most JJS of IN the DT start NN up IN capital NN came VVD from IN the DT 20 CD membership NN fee NN each DT customer NN paid VVD . SENT In IN 1986 CD Waitt NP and CC Hammond NP tinkered VVN with IN assembling VVG some DT PCs NNS , , and CC they PP even RB sold VVD them PP locally RB . SENT But CC in IN mid JJ 1987 CD , , Texas NP Instruments NP handed VVD Waitt NP just RB the DT opening NN he PP had VHD been VBN hoping VVG for IN . SENT the DT company NN offered VVD its PP$ PC NN users NNS a DT trade NN in IN program NN that WDT required VVD them PP to TO cough VV up IN 3 CD , , 500 CD to TO get VV an DT IBM NP compatible JJ machine NN . SENT We PP figured VVD we PP could MD do VV the DT same JJ thing NN for IN 1 CD , , 500 CD , , recalls VVZ Hammond NP . SENT As IN Hammond NP scoured VVD computer NN publications NNS for IN the DT best JJS deals NNS on IN such JJ components NNS as IN motherboards NNS , , monitors NNS , , and CC disk NN drives NNS , , Waitt NP began VVD to TO apply VV his PP$ concept NN of IN the DT value NN equation NN in IN deciding VVG what WP to TO build VV . SENT The DT earliest JJS Gateway NP model NN included VVD such JJ amenities NNS as IN a DT keyboard NN with IN function NN keys NNS across IN the DT top NN and CC a DT separate JJ cursor NN pad NN . SENT It PP had VHD two CD floppy JJ disk NN drives NNS , , instead RB of IN just RB one CD , , to TO accommodate VV two CD different JJ sizes NNS of IN diskettes NNS . SENT The DT monitor NN was VBD color JJ , , not RB monochrome JJ . SENT the DT memory NN had VHD greater JJR than IN usual JJ capacity NN . SENT Gateway NN bundled VVN it PP all RB into IN one CD fully RB configured VVN system NN at IN one CD price NN , , 1 CD , , 995 CD , , instead RB of IN considering VVG , , for IN example NN , , a DT hard JJ disk NN drive NN as IN an DT extra JJ cost NN . SENT Competitors NNS offered VVD fewer JJR features NNS at IN 1 CD , , 950 CD or CC so RB . SENT We PP gave VVD people NNS more JJR for IN their PP$ money NN , , says VVZ Waitt NP . SENT That IN , , in IN essence NN , , is VBZ the DT strategy NN from IN which WDT Gateway NP has VHZ never RB veered VVN . SENT By IN keeping VVG careful JJ track NN of IN costs NNS , , and CC pricing VVG to TO achieve VV a DT fixed JJ margin NN , , Waitt NP could MD add VV newly RB affordable JJ features NNS and CC still RB keep VV prices NNS down RB , , as IN other JJ components NNS shuffled VVD along IN what WP he PP calls VVZ the DT value NN curve NN . SENT No DT matter NN how WRB technical JJ he PP makes VVZ it PP sound VV , , though RB , , what WP Waitt NP was VBD really RB doing VVG was VBD gambling VVG on IN his PP$ gut NN level NN ability NN to TO divine VV what WP his PP$ customers NNS wanted VVD . SENT It PP was VBD he PP and CC he PP alone RB who WP decided VVD what WP features VVZ mattered VVN . SENT Would MD customers NNS pay VV an DT additional JJ 75 CD to TO own VV a DT 40 CD megabyte NN hard JJ disk NN drive NN . SENT The DT first JJ question NN would MD always RB be VB , , Would MD I PP buy VV it PP . SENT says VVZ Ham NP mond NP . SENT Everyone NN wants VVZ smaller JJR , , faster JJR , , and CC cheaper JJR . SENT So IN it's NNS a DT fairly RB educated VVN guess NN . SENT Then RB Gateway NP would MD test VV the DT component NN to TO see VV if IN it PP performed VVD as IN the DT manufacturer NN promised VVD . SENT From IN there RB , , says VVZ Waitt NP , , we PP didn't VVD do VV a DT whole JJ lot NN of IN market NN research NN on IN it PP . SENT A DT lot NN of IN it PP was VBD instinctive JJ . SENT How WRB good JJ are VBP Waitt's NP instincts NNS . SENT The DT company NN grew VVD from IN 1 CD million CD in IN 1986 CD , , to TO 1 CD . SENT 5 CD million CD in IN 1987 CD with IN the DT boost NN of IN the DT trade NN in IN offer NN but CC sales NNS exploded VVD to TO 12 CD million CD in IN 1988 CD . SENT Waitt NP made VVD it PP clear JJ , , though RB , , that IN he PP was VBD not RB about RB to TO sacrifice VV any DT profitability NN for IN the DT sake NN of IN adding VVG overhead NN . SENT The DT Waitt NP brothers NNS did VVD move VV the DT business NN into IN more JJR spacious JJ quarters NNS , , paying VVG 350 CD monthly JJ rent NN for IN 5 CD , , 000 CD square JJ feet NNS in IN Sioux NP City's NP 100 CD year NN old JJ Livestock NP Exchange NP Building NP , , where WRB they PP had VHD to TO sidestep VV cow NN manure NN in IN the DT halls NNS . SENT They PP found VVD they PP could MD start VV employees NNS at IN 5 CD . SENT 50 CD an DT hour NN in IN 1988 CD Gateway NP began VVD supplementing VVG that DT figure NN with IN a DT monthly JJ cash NN bonus NN based VVN on IN profits NNS and CC turnover NN was VBD nonexistent JJ . SENT Gateway NN needed VVD no DT research NN and CC development NN function NN and CC no DT design NN team NN , , and CC there EX was VBD plenty RB of IN used VVN furniture NN around RB . SENT South NP Dakota NP , , where WRB Gateway NP moved VVD in IN January NP 1990 CD , , collects VVZ no DT income NN taxes NNS . SENT In IN a DT business NN where WRB margins NNS can MD expire VV of IN emaciation NN Gateway's NP publicly RB owned VVD competitors NNS report VV net JJ aftertax JJ profits NNS of IN no DT more JJR than IN 5 CD Gateway NP needed VVD every DT advantage NN it PP could MD scrounge VV . SENT But CC its PP$ greatest JJS advantage NN , , perhaps RB , , was VBD Ted NP Waitt NP himself PP . SENT As IN his PP$ brother NN notes NNS , , he PP has VHZ an DT uncanny JJ ability NN to TO figure VV what WP people NNS will MD want VV and CC how WRB to TO package VV it PP . SENT His PP$ biggest JJS mistake NN so RB far RB , , selling VVG a DT disk NN drive NN that WDT was VBD ahead RB of IN its PP$ time NN , , was VBD expensive JJ , , but CC not RB catastrophic JJ , , he PP says VVZ . SENT It's NP a DT balancing NN act NN . SENT keeping VVG track NN of IN the DT emerging VVG technology NN and CC still RB lowering VVG prices NNS about IN a DT half JJ dozen NN times NNS a DT year NN . SENT I PP look VVP at IN all PDT the DT information NN , , and CC I PP assimilate VV it PP in IN my PP$ head NN , , Waitt NP explains VVZ . SENT Usually RB , , the DT right JJ answer NN just RB pops VVZ right RB up RB . SENT Or CC , , as IN Hammond NP succinctly RB explains VVZ , , it's NNS kind NN of IN a DT crapshoot NN . SENT With IN all PDT his PP$ talk NN about IN the DT value NN equation NN , , Ted NP Waitt NP would MD have VH you PP believe VV that IN Gateway NP got VVD where WRB it PP is VBZ today NN 1991 CD sales NNS are VBP projected VVN to TO hit VV a DT boggling VVG 600 CD million CD by IN giving VVG consumers NNS more JJR for IN their PP$ money NN . SENT Which WDT is VBZ true JJ , , sort NN of IN . SENT Seymour NP Merrin NP , , whose WP$ company NN publishes VVZ a DT newsletter NN covering VVG PC NN distribution NN channels NNS , , notes NNS , , They've NP done VVN a DT great JJ job NN of IN convincing JJ people NNS that IN they PP have VHP a DT great JJ product NN at IN a DT great JJ price NN . SENT In IN most JJS quarters NNS , , they PP call VVP that DT advertising NN . SENT Here RB , , Waitt NP has VHZ gambled VVN on IN his PP$ own JJ idiosyncratic JJ tastes NNS , , ignoring VVG advertising NN conventions NNS . SENT In IN fact NN , , Gateway's NP ads NNS have VHP sometimes RB not RB even RB shown VVN its PP$ own JJ product NN . SENT Back RB in IN his PP$ retailing NN days NNS , , Waitt NP had VHD helped VVN enough JJ people NNS shop NN for IN PCs NNS to TO know VV they PP wanted VVD to TO feel VV that IN a DT stable JJ company NN stood VVD behind IN the DT machine NN . SENT Waitt's NP positioning NN trick NN and CC it PP was VBD masterly JJ would MD be VB to TO establish VV Gateway NP as IN a DT trustworthy JJ company NN that IN also RB offered VVN rock NN bottom NN prices NNS . SENT Low JJ end NN , , but CC not RB scary JJ . SENT The DT customers NNS who WP were VBD willing JJ to TO buy VV PCs NNS through IN the DT mail NN were VBD a DT select JJ and CC sophisticated JJ bunch NN . SENT usually RB , , they PP determined VVD the DT quality NN and CC support VV they PP needed VVN and CC then RB shopped VVN for IN the DT best JJS price NN . SENT To TO find VV it PP , , they PP were VBD willing JJ to TO risk VV the DT hernia NN popping VVG experience NN of IN lifting NN and CC the DT eye NN numbing VVG experience NN of IN leafing VVG through IN publications NNS like IN Computer NP Shopper NN , , which WDT could MD run VV to TO 800 CD plus CC large JJ format NN pages NNS . SENT Waitt NP couldn't NN help NN noticing VVG that IN the DT ads NNS were VBD lacking VVG in IN sophisticated JJ advertising NN tools NNS like VVP , , for IN instance NN , , cows NNS . SENT Cows NNS . SENT Waitt's NNS first JJ Gateway NP ads NNS actually RB featured VVD a DT picture NN of IN his PP$ father's JJ cattle NNS herd NN , , with IN the DT Sioux NP City NP water NN tower NN hovering VVG protectively RB in IN the DT background NN . SENT Computers NNS from IN Iowa NP . SENT the DT headline NN read VVD . SENT Rather RB than IN sell VV the DT product NN , , the DT ad NN variations NNS of IN which WDT ran VVD until IN October NP 1989 CD sold VVD Gateway NP . SENT Waitt NN knew VVD whom WP he PP was VBD selling VVG against IN . SENT well RB , , not RB exactly RB , , since IN ease NN of IN entry NN meant VVN that IN competitors NNS were VBD always RB breezing VVG in RP and CC out RP . SENT But CC many JJ of IN the DT clone NN makers NNS were VBD of IN questionable JJ reputation NN , , and CC their PP$ long JJ term NN intentions NNS fell VVD short JJ of IN noble JJ . SENT Waitt's NP copy NN , , which WDT has VHZ come VVN to TO sound VV like IN something NN Tom NP Bodett NP might MD read VV on IN those DT radio NN ads NNS for IN Motel NP Six CD , , established VVN Gateway NP as IN a DT bunch NN of IN plain JJ folk NN who WP planned VVD on RP being VBG around RB awhile RB . SENT There EX was VBD some DT not RB so RB subtle JJ psychology NN at IN work NN . SENT here RB was VBD an DT American JJ product NN , , not RB one CD of IN those DT no DT name NN Taiwanese JJ or CC Korean JJ clones NNS , , and CC wouldn't VVD you PP rather RB buy VVP from IN the DT honest JJ heartland NN than IN from IN either DT of IN America's NP cynical JJ coasts NNS . SENT Once RB Waitt NP felt VVD comfortable JJ that IN people NNS knew VVD the DT company's JJ name NN , , he PP traded VVD the DT cows NNS in IN the DT ads NNS for IN people NNS specifically RB , , the DT Waitt NP brothers NNS themselves PP . SENT In IN early RB 1990 CD Waitt NP hired VVD Barb NP Gross NP as IN advertising NN manager NN . SENT Gross JJ , , local JJ photographer NN George NP Lindblade NP , , and CC designer NN Kevin NP Kjeldseth NP form VV the DT inner JJ circle NN that IN brainstorms NNS with IN Waitt NP to TO come VV up RP with IN new JJ ads NNS every DT two CD or CC three CD months NNS , , a DT pace NN Waitt NP considers VVZ crucial JJ because IN this DT is VBZ a DT fast RB paced VVN , , rapidly RB changing VVG business NN . SENT Often RB , , the DT meetings NNS consist VVP of IN Waitt NP throwing VVG out RP ideas NNS and CC the DT others NNS refining VVG them PP , , even RB as IN they PP try VVP to TO keep VV Waitt NP from IN trying VVG to TO draw VV . SENT His PP$ biggest JJS frustration NN is VBZ that IN he PP can't VVD draw VV well RB , , confides VVZ Gross NP . SENT He PP does VVZ come VV up RP with IN clear JJ concepts NNS often RB , , inexplicably RB . SENT Once RB , , so IN jet NN lagged VVD he PP was VBD practically RB hallucinating VVG , , Waitt NP blurted VVD out RP a DT fully RB formed VVN idea NN for IN the DT PC NN Saloon NN ad NN . SENT Eventually RB shot VVN in IN Tucson NP , , the DT July NP 1990 CD ad NN featured VVD an DT 1890 CD s PP double JJ door NN saloon NN , , where WRB a DT group NN of IN men NNS are VBP playing VVG poker NN . SENT Waitt NP , , decked VVN out RP in IN pinstripes NNS , , smirks VVZ right RB into IN the DT camera NN and CC shows VVZ his PP$ hand NN . SENT a DT royal NN flush JJ . SENT The DT others NNS at IN the DT table NN , , including VVG a DT frustrated JJ young JJ man NN and CC an DT older JJR , , stodgy JJ businessman NN , , are VBP meant VVN to TO represent VV various JJ Gateway NP competitors NNS . SENT It PP was VBD a DT bit NN of IN an DT in IN joke NN , , says VVZ Gross NP . SENT One CD ad NN , , which WDT featured VVD buffalo NN , , happened VVD to TO coincide VV with IN the DT release NN of IN Dances NNS with IN Wolves NNS , , the DT Kevin NP Costner NP movie NN . SENT Hey NP , , someone NN suggested VVD at IN the DT next JJ brainstorming NN session NN , , let's NNS find VVP out IN what WP Kevin NP Costner NP is VBZ doing VVG next JJ . SENT When WRB they PP did VVD , , recalls VVZ Gross NP , , I PP said VVD , , You PP absolutely RB cannot NN do VVP Robin NP Hood NP . SENT He PP was VBD a DT thief NN , , for IN goodness NN sake NN . SENT But CC she PP was VBD outnumbered VVD , , and CC Gateway NP staged VVD its PP$ own JJ ad NN using VVG a DT Robin NP Hood NP theme NN , , with IN you PP know VVP who WP casting NN himself PP as IN the DT champion NN of IN the DT poor JJ . SENT When WRB the DT ad NN came VVD out RP , , this DT past JJ August NP , , it PP set VVD records NNS for IN the DT number NN of IN inquiries NNS from IN new JJ customers NNS , , chalking VVG up RP as RB many JJ as IN 2 CD , , 000 CD a DT day NN . SENT I PP was VBD wrong JJ , , says VVZ Gross NP . SENT Ted's NP gut NN feelings NNS were VBD right JJ . SENT Not RB that DT Waitt's NP satisfaction NN with IN ads NNS comes VVZ from IN having VHG his PP$ hunches NNS reconfirmed VVD . SENT As IN a DT man NN who WP never RB wearies VVZ of IN battling VVG overhead NN , , he PP insists VVZ that IN every DT ad NN pay NN for IN itself PP . SENT Anybody NN who WP calls VVZ the DT 800 CD number NN first JJ is VBZ asked VVN , , Where WRB did VVD you PP hear VVP of IN Gateway NP . SENT Waitt NP uses VVZ the DT answers NNS as IN a DT guide NN to TO where WRB he PP should MD spend VV the DT 2 CD . SENT 5 CD of IN sales NNS he's NNS committed VVN to TO marketing NN . SENT He PP sticks VVZ pretty RB rigidly RB to TO computer NN magazines NNS and CC never RB consults VVZ an DT ad NN agency NN . SENT Often RB , , employees NNS serve VVP as IN models NNS in IN the DT ads NNS . SENT As IN usual JJ , , he PP finds VVZ his PP$ own JJ ways NNS to TO cut VV costs NNS . SENT For IN one CD ad NN , , which WDT featured VVD the DT nifty JJ gimmick NN of IN having VHG a DT photo NN wink NN from IN black JJ and CC white JJ into IN color NN , , Waitt NP was VBD outraged VVN when WRB the DT lowest JJS quote NN he PP got VVD amounted VVD to TO 3 CD a DT pop NN . SENT So RB he PP had VHD the DT ad NN printed VVN locally RB and CC paid VVN church NN groups NNS , , employees NNS on IN their PP$ free JJ time NN , , and CC temporary JJ workers NNS to TO assemble VV it PP . SENT The DT ad NN came VVD in IN far RB under IN that DT original JJ price NN . SENT As RB long RB as IN Gateway's NP telephone NN operators NNS stay VVP busy JJ , , Waitt NP sticks VVZ with IN his PP$ idiosyncratic JJ traditions NNS . SENT He PP refuses VVZ , , for IN instance NN , , to TO employ VV reader NN response NN cards NNS , , contending VVG that IN they PP attract VVP too RB many JJ people NNS who WP are VBP just RB collecting VVG information NN . SENT He PP intentionally RB skimps VVZ on IN technical JJ information NN because IN he PP wants VVZ consumers NNS to TO call VV in IN with IN their PP$ questions NNS . SENT There EX have VHP been VBN ads NNS in IN which WDT the DT computers NNS were VBD squint VV distanced VVN in IN the DT background NN , , in IN which WDT prices NNS were VBD barely RB visible JJ , , in IN which WDT there EX were VBD so RB many JJ elements NNS , , the DT eye NN couldn't NN possibly RB behold VV them PP all DT . SENT Waitt NP admits VVZ the DT ads NNS have VHP alienated VVN people NNS at IN some DT times NNS . SENT But CC not RB enough JJ to TO worry VV about RB . SENT By IN early RB 1990 CD sales NNS had VHD risen VVN to TO 70 CD million CD . SENT We PP get VVP horrible JJ marks NNS from IN the DT marketing NN guru NN types NNS , , Waitt NP says VVZ . SENT But CC it PP seems VVZ to TO work VV . SENT Ted NP Waitt's NP gambles VVZ on IN his PP$ unpredictable JJ gut NN and CC his PP$ unorthodox JJ tastes NNS have VHP paid VVN off RP on IN a DT scale NN that IN he PP could MD hardly RB have VH predicted VVN . SENT I PP was VBD just RB hoping VVG this DT thing NN would MD eventually RB evolve VV into IN some DT kind NN of IN business NN that WDT would MD provide VV a DT good JJ income NN , , says VVZ Norm NP Waitt NP Jr NP . SENT , , who WP has VHZ no DT operational JJ role NN but CC still RB owns VVZ 45 CD of IN Gateway NP . SENT Remarkably RB , , though RB , , all PDT the DT growth NN inducing VVG risks NNS Ted NP Waitt NP has VHZ taken VVN have VHP only RB forced VVN on IN him PP his PP$ biggest JJS bet NN yet RB . SENT he PP is VBZ gambling VVG that IN he PP can MD think VV through IN the DT implications NNS of IN Gateway's NP enormousness NN fast RB enough RB to TO keep VV the DT company NN flexible JJ . SENT The DT biggest JJS challenge NN for IN us PP right RB now RB , , Waitt NP says VVZ , , is VBZ figuring VVG out RP how WRB to TO add VV the DT necessary JJ bureaucracy NN without IN becoming VVG slow JJ moving NN . SENT The DT more RBR fundamental JJ question NN , , though RB , , is VBZ whether IN Gateway NP can MD adapt VV its PP$ core JJ strategy NN to TO grow VV into IN a DT sturdier JJR niche NN . SENT Gateway's NP ads NNS do VVP their PP$ darnedest JJS to TO convince VV consumers NNS that IN they PP ought MD to TO buy VV based VVN on IN value NN a DT combination NN of IN price NN and CC factors NNS such JJ as IN service NN and CC component NN quality NN and CC reliability NN but CC analysts NNS suggest VVP that DT price NN carries VVZ a DT disproportionate JJ load NN of IN the DT so RB called VVN value NN equation NN . SENT In IN mail NN order NN , , the DT three CD most RBS important JJ factors NNS are VBP price NN , , price NN , , and CC price NN , , says VVZ David NP Evancha NP , , director NN of IN research NN at IN WorkGroup NP Technologies NPS , , a DT market NN research NN firm NN specializing VVG in IN information NN technology NN . SENT Gateway NN has VHZ earned VVN industry NN merit NN badges NNS in IN most JJS areas NNS , , but CC price NN has VHZ been VBN its PP$ strongest JJS suit NN . SENT How WRB long RB before IN an DT upstart NN undercuts VVZ the DT company NN . SENT It's NP not RB hard JJ to TO imagine VV , , for IN example NN , , a DT vertically RB integrated JJ PC NN maker NN from IN , , say VV , , Taiwan NP , , strangling VVG Gateway NP by IN living VVG on IN less JJR . SENT The DT pressure NN on IN Gateway's NP margins NNS is VBZ never RB going VVG to TO abate VV , , says VVZ Evancha NP . SENT As IN consumers NNS become VVN even RB more RBR comfortable JJ with IN PCs NNS , , they PP may MD become VV more RBR willing JJ to TO dip VV into IN no DT name NN cheapies NNS . SENT But CC snipers NNS aren't NN just RB taking VVG shots NNS from IN the DT lower JJR end NN . SENT The DT pricing NN delta NN is VBZ narrowing VVG . SENT We're NNS coming VVG after IN them PP , , vows VVZ Michael NP Dell NP , , chairman NN of IN Dell NP Computer NP , , which WDT is VBZ expected VVN to TO post VV nearly RB 800 CD million CD in IN sales NNS this DT year NN . SENT And CC we're NN not RB exactly RB Little JJ Bo NP Peep NN . SENT The DT pioneer NN in IN selling VVG cheap JJ computers NNS by IN phone NN , , Dell NP says VVZ he PP came VVD to TO the DT realization NN as IN far RB back RB as IN 1985 CD that IN counting VVG on IN price NN becomes VVZ a DT zero CD sum NN game NN after IN a DT while NN . SENT Those DT customers NNS are VBP likely JJ to TO be VB less RBR loyal JJ . SENT It's NNS hard JJ to TO sustain VV a DT company NN on IN that DT . SENT Dell NP has VHZ since RB added VVD a DT sales NNS force VVP to TO call VV on IN the DT Fortune NP 500 CD entities NNS and CC government NN agencies NNS that WDT provide VVP roughly RB half JJ of IN his PP$ business NN . SENT he PP even RB sells VVZ computers NNS through IN retail JJ superstores NNS . SENT Gateway NN isn't NN concealing VVG its PP$ own JJ desire NN to TO penetrate VV the DT profitable JJ corporate JJ market NN . SENT This DT past JJ fall NN , , its PP$ ad NN depicted VVN starchy JJ executives NNS , , brows NNS all PDT a DT furrow NN , , huddled VVD around RP their PP$ prized JJ Gateway NP . SENT Clearly RB the DT accompanying JJ slogan NN , , Because IN we've NN stood VVD the DT test NN of IN time NN , , was VBD designed VVN to TO appeal VV to TO the DT conservative JJ instincts NNS of IN a DT corporate JJ type NN . SENT As RB of IN September NP , , four CD ads NNS Waitt NP had VHD designed VVN expressly RB for IN BusinessWeek NP remained VVD in IN limbo NN , , according VVG to TO Gross NP . SENT Around IN that DT same JJ time NN , , Gateway NP began VVD releasing VVG some DT quarterly JJ financial JJ results NNS in IN press NN release NN form NN . SENT People NNS don't VVD realize VV that IN Gateway NP is VBZ a DT real JJ company NN , , says VVZ Rick NP Snyder NP , , executive JJ vice NN president NN . SENT We PP don't VVD want VV people NNS to TO think VV we PP are VBP just RB a DT revenue NN generator NN . SENT But CC changing VVG what WP people NNS think VVP and CC the DT mix NN of IN consumers NNS who WP buy VVP is VBZ likely JJ to TO take VV more JJR than IN aggressive JJ marketing NN . SENT To TO play VV in IN the DT big JJ company NN market NN , , says VVZ Evancha NP , , you PP have VHP to TO offer VV more RBR . SENT For IN Dell NP , , that WDT meant VVD investing VVG more JJR than IN 22 CD million CD in IN R NP D NP last JJ year NN , , when WRB sales NNS hit VVD about IN 550 CD million CD . SENT According VVG to TO Dell NP , , it PP has VHZ also RB required VVN beefing VVG up RP support NN and CC training NN . SENT These DT companies NNS want VVP the DT kind NN of IN support NN that WDT is VBZ hard JJ to TO give VV if IN you PP are VBP just RB assembling VVG product NN , , says VVZ Dell NP . SENT The DT trip NN from IN what WP Gateway NP is VBZ to TO the DT Dell NP model NN is VBZ a DT treacherous JJ road NN . SENT Waitt NP doesn't NP seem VVP interested JJ in IN hitching VVG a DT ride NN , , though RB . SENT Our PP$ intention NN is VBZ to TO go VV after IN the DT corporate JJ market NN without IN raising VVG our PP$ cost NN of IN doing VVG business NN , , so RB we PP don't VVD have VH to TO raise VV our PP$ prices NNS to TO all PDT our PP$ customers NNS , , he PP says VVZ . SENT Waitt NP has VHZ no DT plans NNS to TO begin VV developing VVG technology NN , , though IN he PP has VHZ actively RB hunted VVN acquisitions NNS . SENT And CC he PP suggests VVZ that IN Gateway NP may MD begin VV adding VVG products NNS such JJ as IN software NN and CC peripherals NNS to TO its PP$ systems NNS . SENT He PP claims VVZ that IN Europe NP offers VVZ tremendous JJ potential NN for IN us PP , , though IN Dell NP , , Compaq NP Computer NP , , AST NP Research NP , , and CC others NNS have VHP established VVN significant JJ beachheads NNS there RB . SENT Waitt NN who WP has VHZ recently RB recruited VVN a DT half NN dozen NN vice NN presidents NNS from IN giants NNS like IN Digital NP Equipment NP , , Rockwell NP International NP , , Texas NP Instruments NPS , , and CC Coopers NP Lybrand NP intends VVZ to TO leverage VV the DT advantages NNS of IN size NN to TO save VV money NN in IN areas NNS such JJ as IN purchasing NN , , while IN at IN the DT same JJ time NN invest VV cash NN in IN projects NNS that WDT should MD increase VV efficiency NN . SENT For IN instance NN , , he PP says VVZ , , Gateway NP is VBZ spending VVG money NN to TO train VV people NNS and CC set VV up RP proper JJ troubleshooting JJ procedures NNS . SENT Also RB , , last JJ summer NN Gateway NP moved VVD its PP$ production NN workers NNS into IN a DT 44 CD , , 000 CD square JJ foot NN facility NN down IN the DT road NN and CC reorganized VVN them PP under IN a DT cellular JJ manufacturing NN plan NN . SENT Craig NP Culloton NP , , director NN of IN manufacturing NN , , says VVZ he PP expects VVZ productivity NN to TO increase VV by IN at IN least JJS 30 CD . SENT And CC Jerry NP Mayer NP , , vice NN president NN of IN operations NNS , , notes NNS that IN the DT company NN is VBZ moving VVG toward IN what WP is VBZ basically RB a DT pay NN for IN knowledge NN compensation NN system NN . SENT Once RB again RB , , Gateway NP is VBZ so RB far RB achieving VVG a DT touchy JJ balance NN . SENT Back RB in IN 1990 CD , , for IN instance NN , , a DT transitional JJ Dell NP absorbed VVD a DT 65 CD drop NN in IN profits NNS . SENT Every DT company NN stumbles VVZ at IN some DT point NN , , observes VVZ Tom NP Quinlan NP , , hardware NN editor NN of IN InfoWorld NP magazine NN . SENT You PP reach VVP a DT plateau NN where WRB you PP have VHP to TO make VV the DT right JJ choices NNS . SENT And CC even RB if IN you PP do VVP , , it's NNS difficult JJ to TO move VV to TO the DT next JJ level NN . SENT And CC Gateway NP can't NN shimmy NN like IN it PP used VVD to TO . SENT A DT 20 CD member NN group NN now RB scouts VVZ out IN technology NN . SENT another DT bunch NN , , the DT Road NP Map NN Group NP , , evaluates VVZ options NNS . SENT Waitt NP meets VVZ with IN his PP$ 10 CD lieutenants NNS every DT two CD weeks NNS , , in IN a DT configuration NN called VVD the DT Action NP Committee NP . SENT The DT company NN has VHZ hired VVN a DT media NNS buyer NN to TO help VV quantify VV its PP$ advertising NN decisions NNS . SENT And CC Rob NP Cheng NP , , director NN of IN marketing NN , , now RB has VHZ four CD people NNS working VVG the DT phones NNS full JJ time NN to TO ask VV customers NNS pertinent JJ questions NNS such JJ as IN How WRB does VVZ this DT price NN sit VVP with IN you PP . SENT and CC What WP kind NN of IN technology NN interests NNS you PP . SENT One CD person NN can't NN do VVP it PP anymore RB , , says VVZ Waitt NP . SENT We PP were VBD unknown JJ before IN , , and CC that DT was VBD an DT advantage NN . SENT Nobody NN knew VVD who WP we PP were VBD , , so RB we PP snuck VVD up RP on IN the DT competition NN . SENT These DT days NNS the DT competition NN is VBZ quite RB literally RB sneaking VVG up RP on IN Gateway NP . SENT But CC Craig NP Dwayne NP , , for IN one CD , , swears VVZ he's NNS through IN slogging VVG out RP to TO South NP Dakota NP . SENT His PP$ latest JJS ruse NN to TO gain VV information NN involves VVZ asking VVG consumers NNS to TO send VV him PP proof NN they've NN returned VVD a DT Gateway NP computer NN . SENT They PP get VVP a DT free JJ GateBusters NP T NN shirt NN and CC become VV eligible JJ to TO win VV a DT trip NN to TO Hawaii NP . SENT I PP learn VVP the DT serial JJ number NN and CC get VV some DT idea NN of IN what WP went VVD wrong JJ , , says VVZ Dwayne NP . SENT We'll NP learn VVP some DT interesting JJ facts NNS . SENT I'm NP very RB serious JJ about IN Gateway NP . SENT And CC Ted NP Waitt NP , , in IN his PP$ own JJ way NN , , is VBZ serious JJ about IN Dwayne's NP company NN . SENT We PP spend VVP as IN much JJ time NN looking VVG at IN companies NNS that WDT are VBP smaller JJR than IN we PP are VBP as IN we PP do VVP at IN those DT that WDT are VBP bigger JJR , , he PP says VVZ . SENT He PP came VVD here RB , , and CC that WDT bothers VVZ me PP . SENT It's NP almost RB demented VVD , , and CC it PP did VVD rattle VV some DT of IN our PP$ people NNS . SENT But CC we PP can't VVD focus NN on IN that DT . SENT Our PP$ biggest JJS competitor NN is VBZ ourselves PP . SENT And CC that DT keeps VVZ us PP busy JJ . SENT Sound NN Off IN No DT comments NNS posted VVD yet RB . SENT Add VV your PP$ comments NNS Subscribe VVP to TO Inc NP . SENT Featured JJ Services NPS Advertisement NN Copyright NP 2004 CD Gruner NP Jahr NP USA NP Publishing NP . SENT All DT rights NNS reserved VVD . SENT Inc NP . SENT com NN , , 375 CD Lexington NP Avenue NP , , New NP York NP , , NY NP 10017 CD . SENT Contact VV Us PP About IN Us PP Subscribe VVP Advertise VV Legal JJ Disclaimers NNS Labeled VVN With IN ICRA NP Privacy NN Statement NN